Attitude research reaches new heights / 
Charles W. King and Douglas J. Tigert, editors 
 - Chicago :  American Marketing Association,  1971 
 - vii, 339 p. :  ill. ;  23 cm. 
<br/><br/> Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970 
<br/><br/>Includes bibliographies 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Attitude (Psychology)--Testing--Congresses<br/>Consumers--Congresses<br/>Marketing research--Congresses