Attitude research in transition : proceedings of meeting sponsored by Attitude Research Committee of American Marketing Association / Russell I. Haley, editor - Chicago : American Marketing Association, 1972 - xiv, 309 p. : ill. ; 23 cm. Bibliography : p. 304-308 Subjects--Topical Terms: Attitude (Psychology)--Testing--CongressesAttitude change--CongressesMarketing research--Congresses