Kotler, Philip. <br/><br/>
Philip Kotler on competitive marketing  [videorecording]. 

 - London:  Video Arts,  1993. 
 - 3 videocassettes (U-matic) (120 min.):  sd.,col.;  /4 in. +  5 booklets. 
<br/><br/> The videos talks about products or services which must be distinguished from those of competitors and those differences communicated effectively. 
<br/><br/><label>ISBN: </label> RM2700 pt.1  RM2700 pt.2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.