Lord, James Gregory. <br/><br/>
Philanthropy and marketing:  new strategies for fund raising/ 
James Gregory Lord. 
 - Cleveland:  Third Sector Press,  1981. 
 - 1v. (various pagings);   29 cm. 
<br/><br/>Includes index and bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising.<br/>Charity organization--Management.