Pfau, Michael <br/><br/>
Persuasive communication campaigns 
Michael Pfau, Roxanne Parrott 
 - Boston  Allyn and Bacon  1993 
 - xxx, 434 p. :bill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0205139779  RM123.30  Hadiah 
<br/><br/><label>LCCN: </label>92-24093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advocacy advertising<br/>Advertising campaigns