TY  - BOOK
AU  - Schwerin,Horace S.1914-
AU  - Newell,Henry H.1914-
TI  - Persuasion in marketing: the dynamics of marketing's great untapped resource
SN  - 0471045543
PY  - 1981///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Persuasion (Psychology)
N1  - Bibliography: p.240-249
ER  -