Schwerin, Horace S. 1914- <br/><br/>
Persuasion in marketing  the dynamics of marketing's great untapped resource 
Horace S. Schwerin and Henry H. Newell foreword by Mary Wells Lawrence 
 - New York  Wiley  1981 
 - xiii,259p ill 24cm 
<br/><br/>Bibliography: p.240-249 
<br/><br/><label>ISBN: </label>0471045543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Persuasion (Psychology)