Perspectives on strategic marketing management / 
[edited by] Roger A. Kerin, Robert A. Peterson. 
 - Second edition. 
 - Boston :  Allyn and Bacon,  1983. 
 - 483 pages :  illustrations ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Addresses, essays, lectures.