TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Perspectives on strategic marketing management
SN  - 0205067220
PY  - 1980///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing management
KW  - Addresses, essays, lectures
N1  - Includes bibliographies
ER  -