Perspectives on strategic marketing management / 
edited by Roger A. Kerin, Robert A. Peterson. 
 - Boston :  Allyn and Bacon,  1980. 
 - xii, 493 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0205067220  12.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Addresses, essays, lectures.