Armstrong, Derek Lee, <br/><br/>
The persona principle  how to succeed in business with image-marketing 
Derek Lee Armstrong and Kam Wai Yu. 
 - New York  Simon & Schuster  1996. 
 - 240 pages :    illustration ;   24 cm. 
<br/><br/><label>ISBN: </label>0684802686  RM73.75 
<br/><br/><label>LCCN: </label>95-42915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business<br/>Corporate image<br/>Advertising<br/>Marketing--Management<br/>Sales promotion