McGonagle, John J. <br/><br/>
Outsmarting the competition  practical approaches to finding and outsmarting the competition 
John J. McGonagle, and Carolyn M. Vella ; adapted by John Pearson 
 - New York  McGraw-Hill  1993 
 - 320 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>0077077555 
<br/><br/><label>LCCN: </label>92-46122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence<br/>Competition