TY  - BOOK
AU  - Prushan, Victor H.
TI  - No-nonsense marketing: 101 practical ways to win and keep customers
SN  - 0471157074
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
KW  - Customer services
ER  -