Prushan, Victor H. <br/><br/>
No-nonsense marketing  101 practical ways to win and keep customers 
Victor H. Prushan 
 - New York  John Wiley & Sons  1997 
 - 282 p. ; 21 cm. 
<br/><br/><label>ISBN: </label>0471157074  RM41.41 
<br/><br/><label>LCCN: </label>96-42473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning<br/>Competition<br/>Customer services