TY  - BOOK
AU  - Rice,Ronald E.
TI  - The New media: communication, research, and technology 
SN  - 0803922728
PY  - 1984///
CY  - Beverly Hills
PB  - SAGE Publications
KW  - Mass media
KW  - Technological innovations
KW  - Research
N1  - Includes index; Bibliography : p. 305-342
ER  -