Willis, Jim. <br/><br/>
New directions in media management / 
Jim Willis, Diane B. Willis. 
 - Boston :  Allyn and Bacon,  1993. 
 - 403 p. ;  24 cm. 
<br/><br/>p. 395-396. 
<br/><br/><label>ISBN: </label>0205139744  RM120.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.