Ironmonger, D. S New commodities and consumer behaviour / by D. S. Ironmonger - University Press : Cambridge Eng, 1972 - xviii, 200 p.: illus.; 24 cm. - University of Cambridge. Dept. of Applied Economics. Monographs, 20. . Bibliography: p. 190-195. ISBN: 0521083370 Subjects--Topical Terms: ConsumersNew products