Tedlow, Richard S. <br/><br/>
New and improved :  the story of mass marketing in America / 
Richard S. Tedlow. 
 - New York :  Basic Books,  1990. 
 - xi, 481 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references : p. 441-446. 
<br/><br/><label>ISBN: </label>0465050247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--History.--United States<br/>Marketing--Case studies.--United States