TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 0136050557
PY  - 1980///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Export marketing
KW  - Marketing management
N1  - includes bibliographies and indexes
ER  -