Lawrence, Raymond John. <br/><br/>
Modern marketing management :  selected readings / 
edited by R. J. Lawrence and M. J. Thomas. 
 - Harmondsworth :  Penguin,  1971. 
 - 413 p. :  ill. ;  18 cm. 
<br/><br/><label>ISBN: </label>0140802657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.