Flanagan, George Alexander <br/><br/>
Modern institutional advertising  : including corporate, corporate image association, service, and all other major forms of non-product advertising / 
by George A. Flanagan 
 - New York :  McGraw-Hill Book,  1967 
 - xii, 299 p. :  ill.;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial publicity<br/>Corporate image