Risley, George,  1910- <br/><br/>
Modern industrial marketing / 
George Risley 
 - New York :  McGraw-Hill,  1972 
 - xiv, 363 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070529418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Marketing--Management