TY  - BOOK
AU  - Pitts,William
AU  - Lois,George
TI  - The art of advertising: George Lois on mass communication 
SN  - 0810903733
PY  - 1977///
CY  - New York
PB  - H. N. Abrams
KW  - Graphic arts
KW  - Technique
N1  - Includes index
ER  -