The art of advertising :  George Lois on mass communication / 
text by George Lois and Bill Pitts 
 - New York :  H. N. Abrams,  1977 
 - 325 p. :  ill. (some col.) ;  31 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0810903733 
<br/><br/><label>LCCN: </label>76-46155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic arts--Technique