TY  - BOOK
AU  - Bernbach,William
AU  - Burnett,Leo
AU  - Gribbin,George
AU  - Ogilvy,David
AU  - Reeves,Rosser
AU  - Higgins,Denis
TI  - The art of advertising: conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves 
PY  - 1975///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
KW  - Advertising copy
ER  -