The art of advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves - Bernbach, William; Burnett, Leo; Gribbin, George; Ogilvy, David; Reeves, Rosser; Higgins, Denis (Lincolnwood, Ill. : NTC Business Books, 1975)
Keywords: Advertising; Advertising copy