The art of advertising :  conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves / 
interviewed by Denis Higgins 
 - Lincolnwood, Ill. :  NTC Business Books,  1975 
 - 125 p. :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising copy