TY  - BOOK
AU  - Zaltman,Gerald
AU  - Pinson,Christian R.A.
AU  - Angelmar,Reinhard
TI  - Metatheory and consumer research
SN  - 003091566X
PY  - 1964///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Metatheory
KW  - Consumer behavior
N1  - Bibliography: p. 202-215
ER  -