Zaltman, Gerald <br/><br/>
Metatheory and consumer research / 
by Gerald Zaltman, Christian R. A. Pinson and Reinhard Angelmar 
 - Hinsdale, Ill. :  Dryden Press,  1964 
 - xiv, 226 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography: p. 202-215. 
<br/><br/><label>ISBN: </label>003091566X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Metatheory<br/>Consumer behavior