Message effects in communication science / 
editor James J. Bradac. 
 - Newbury Park :  SAGE Publications,  1989 
 - 317 p. ;  22 cm. 
 - Sage annual reviews of communication research  v.17 .
<br/><br/>p. 313-317 
<br/><br/><label>ISBN: </label>0803932251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Psychological aspects.<br/>Mass media--Social aspects.<br/>Content analysis (Communication).