Merchandise licensing in the television industry : broadcasting and cable series /
Karen Raugust.
- Boston : Focal Press, 1996.
- 127 p. : ill. ; 24 cm.
- Broadcasting & cable series .
includes index.
0240802101 RM97.42
Television broadcasting--Licenses--History.--United States Cable television--Licenses--History.--United States Merchandise licensing--History.--United States License agreements--History.--United States