Zainal Abidin Mohd. Said. <br/><br/>
Memahami konsep pemasaran / 
Zainal Abidin Mohd. Said. 
 - Kuala Lumpur :  Arenabuku ,  1989. 
 - 144 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9679701069 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.