Sissors, Jack Z. <br/><br/>
Media planning workbook  with discussions and problems 
Jack Z. Sissor, William B. Goodrick 
 - 2nd. rev. ed. 
 - 194 pages. :   27 cm. 
<br/><br/> Koleksi Sumbangan : Prof. Dr. Mohd. Safar Hasim 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--Handbooks, manuals, etc.