TY  - BOOK
AU  - Merrill,John Calhoun
AU  - Lowenstein,Ralph Lynn,b.1930
TI  - Media, messages, and men: new perspectives in communication 
SN  - 0582290082
PY  - 1979///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Social aspects
N1  - Includes index; p. 237-255
ER  -