Merrill, John Calhoun,  1924- <br/><br/>
Media, messages, and men :  new perspectives in communication / 
John C. Merrill, Ralph L. Lowenstein 
 - 2nd ed. 
 - New York :  Longman,  1979 
 - vii, 264 p. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/>p. 237-255 
<br/><br/><label>ISBN: </label>0582290082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media--Social aspects