Corkindale, David R. <br/><br/>
Measuring the effect of advertising :  a comperative approach / 
David R. Corkindale, Sherril H. Kennedy 
 - Farnborough, Eng. :  Saxon House,  1975 
 - 241 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0347011101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Rate of return