Lucas, Darrell Blaine,  1902- <br/><br/>
Measuring advertising effectiveness / 
by Darrell Blaine Lucas and Steuart Henderson Britt 
 - New York :  McGraw-Hill,  1963 
 - 399 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliography. 
<br/><br/><label>LCCN: </label>62-019764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States