TY  - BOOK
AU  - Ritzer,George
TI  - The McDonaldization of society: an investigation into the changing character of contemporary social life 
SN  - 0803990774
PY  - 1996///
CY  - Thousand Oaks, California
PB  - Pine Forge Press
KW  - Social structure
KW  - United States
KW  - Management
KW  - Social aspects
KW  - Fast food restaurants
KW  - Rationalization (Psychology)
N1  - Bibliography : p. 239-243
ER  -