Ritzer, George. <br/><br/>
The McDonaldization of society :  an investigation into the changing character of contemporary social life / 
George Ritzer. 
 - Rev. ed. 
 - Thousand Oaks, California:  Pine Forge Press,  1996. 
 - xxi, 265 p. ;  23 cm. 
<br/><br/>Bibliography : p. 239-243. 
<br/><br/><label>ISBN: </label>0803990774  RM72.77 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social structure--United States.<br/>Management--Social aspects--United States.<br/>Fast food restaurants--Social aspects--United States.<br/>Rationalization (Psychology).