TY  - BOOK
AU  - Merton,Robert King
TI  - Mass persuasion
SN  - 0837152267
PY  - 1971///
CY  - Westport, Conn.
PB  - Greenwood Press
KW  - Smith, Kate, 1907
KW  - Persuasion (Psychology)
KW  - Bonds
KW  - United States
N1  - An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943; Includes bibliographical references
ER  -