Merton, Robert King,  1910- <br/><br/>
Mass persuasion 
the social psychology of a war bond drive, by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis 
 - Westport, Conn.  Greenwood Press  1971 
 - xiii, 210 p.: illus.; 23 cm. 
<br/><br/> An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0837152267 
<br/><br/><label>LCCN: </label>77-136076 //r883 
<br/><br/><label>Subjects--Personal Names: </label><br/>Smith, Kate, 1907--1986
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Bonds--United States