Hiebert, Ray Eldon. <br/><br/>
Mass media III :  an introduction to modern communication / 
Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn. 
 - New York :  Longman,  1982 
 - x, 643 p. :  ill., facsims, ports. ;  24 cm. 
<br/><br/>Bibliography : p. (608-631) and includes index. 
<br/><br/><label>ISBN: </label>0582282233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Communication.