Rivers, William L. <br/><br/>
The mass media and modern society / 
by William L. Rivers, Theodore Peterson and Jay W. Jensen 
 - 2nd ed. 
 - San Francisco :  Rinehart Press,  1971 
 - x, 342 p. ; 25 cm. 
<br/><br/> First ed. by T. B. Peterson, J. W. Jensen, and W. L. Rivers. 
<br/><br/>p. 325-335. 
<br/><br/><label>ISBN: </label>0030836670 
<br/><br/><label>LCCN: </label>78-150023 //r86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects