TY  - BOOK
AU  - Jacobson, Howard Boone.
TI  - A mass communications dictionary: a reference work of common terminologies for press, print, broadcast, film, advertising and communications research 
SN  - 0837121248
PY  - 1969///
CY  - New York
PB  - Greenwood Press
KW  - Mass media
KW  - Directories
ER  -