TY  - BOOK
AU  - Schramm,Wilbur Lang
ED  - Stanford University. Institute for Communication Research.
TI  - Mass communications: a book of readings 
SN  - 0252000153
PY  - 1960///
CY  - Urbana
PB  - University of Illinois Press
KW  - Mass media
KW  - Social aspects
N1  - 'Selections ... have been used and tested in the Stanford Institute for Communication Research.'
ER  -