Mass communications :  a book of readings / 
selected and edited by Wilbur Schramm. 
 - 2nd ed. 
 - Urbana :  University of Illinois Press,  1960. 
 - 695 p. :  ill. ;  24 cm. 
<br/><br/> 'Selections ... have been used and tested in the Stanford Institute for Communication Research.' 
<br/><br/><label>ISBN: </label>0252000153 
<br/><br/><label>LCCN: </label>60-8343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.