TY  - BOOK
AU  - Davison,W.Phillips
AU  - Yu,Te-chi
TI  - Mass communication research: major issues and future directions 
SN  - 0275093204
PY  - 1974///
CY  - New York
PB  - Praeger
KW  - Mass media
KW  - Research
N1  - Includes indexes; References : page 202-236
ER  -