TY  - BOOK
AU  - Atkin,Charles
AU  - Wallack,Lawrence
TI  - Mass communication and public health: complexities and conflicts
SN  - 0803939256
PY  - 1990///
CY  - Newbury Park
PB  - Sage Publications
KW  - Mass media in health education
N1  - p. 182-191
ER  -