Mass communication and public health  complexities and conflicts 
Charles Atkin, Lawrence Wallack ; editors. 
 - 198 p. ; 22 cm. 
<br/><br/>p. 182-191. 
<br/><br/><label>ISBN: </label>0803939256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health education.