TY  - BOOK
AU  - Fowles,Jib
TI  - Mass advertising as social forecast: a method for futures research
SN  - 0837185955
PY  - 1976///
CY  - Westport, Conn.
PB  - Greenwood Press
KW  - Social prediction
KW  - Advertising
KW  - United States
KW  - Social conditions
KW  - 1960
KW  - 1980
N1  - Includes index; Bibliography: p. 127-149
ER  -